Today we’re very excited to celebrate the launch of a new record label partnership called MADE IN SAUGA®. The Mississauga-based label is curated by Juno Award nominee Lincoln “L.A.B.” Blache and will feature releases from local favourites Emma Lokai, Devaney and Lincoln himself. “Curated locally, Delivered Globally” is the motto, and we are happy to be in partnership with such a vibrant and hungry group of creatives.
To mark the launch of the label, Lincoln’s first single “Closure” drops today. Check out the video below, and make sure to check it out on your preferred streaming music platform here.
More information on the brand, it’s founder and it’s plans can be found below, or pick up a copy of this week’s NOW Magazine in Toronto.
Toronto, ON - Today, the much anticipated MADE IN SAUGA® record label officially launches with founder and Juno Award-nominated Lincoln's "Closure" song and video. The song's sleek production, sharp songwriting and arty minimalist video lets people in on a secret that Canadian music insiders have quietly known for years - that Mississauga has become a prime breeding ground for top tier global music talents. And the proof is in the pudding. From performers PartyNextDoor (OVO) and John River, all the way over to producers Wondagurl (Drake, Rihanna), Pops (Kendrick Lamar, J Cole) and engineer Riley Bell (Daniel Caesar, Jessie Reyez), among others, this populous Toronto suburb has punched way above its weight on both local and global music charts. This first release from the MADE IN SAUGA® label features Lincoln "L.A.B" Blache who many in the local scene know as a talented musician who's even toured with July Talk as part of his growing catalogue of industry experiences.
Lincoln's "Closure" video is a classic, timeless, soul-baring R&B breakup song that anchors a steady stream of forthcoming MADE IN SAUGA® releases from label acts Emma Lokai, Devaney, and The Allies, among others. In fact, the artists and producers behind the MADE IN SAUGA® label essentially set up shop to provide a locally-based platform for artists from that region who are producing world class music. The label's tagline - “locally curated, delivered internationally” - is backed up by an uber respected collective of creatives including Greg Morrison (manager), Customatic (creative director), Russell "Chuck" Morgan (director of A&R/production, designer) and Karl Campbell (head of lifestyle x development). This burgeoning entertainment company also has an exclusive joint venture label/publishing partnership with fellow Mississauga-based Black Box Recordings (SonReal, Classified, The Glorious Sons).
For more information about MADE IN SAUGA®
647-880-2355 / 647-782-8794